Results of Tourism Commissioning Exercise
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10 March 2011
Tourism Commissioning Recommendations
The Head of Economy and Housing submitted a report (previously circulated) updating Members on the progress of the Housing and Economy Joint Commissioning Group activity in regard to the commissioning of tourism services and outlining the concluding recommendations.
Members were reminded that, at a meeting of the Commissioning Board held on 2 November 2010, the following principles had been agreed:
- It is desirable to maintain a meaningful tourism delivery service
- The service can be delivered in a variety of ways; working in partnership, commissioning some targeted services and stopping delivery of other tourism functions, which are not a high priority
- The tourism service should be seen as an economic development function – to meet the Council’s aims in terms of economic prosperity
and to deliver jobs, skills and creating the right conditions for economic prosperity. Tourism businesses should be encouraged to participate in current business liaison activity such as the Work and Skills Partnership and Local Enterprise Partnership development - The tourism service should address areas of market failure – where the private sector is not able to drive its own service delivery
- All activity should take place in partnership with the private sector
- In these times of challenge for public sector budgets, service delivery should be targeted at areas in most need of economic development support. In terms of the Ryedale Needs Assessment, this identifies the Wolds area of Ryedale as a priority
Commissioning Board 4 Thursday 27 January 2011 - The tourism service should be flexible to adapt to changing nature of public and private expenditure
The report set out in detail issues and recommendations relating to the following:
- Tourism Marketing
- Destination Management System
- Holiday and Attractions Guide
- Product Development
- Tourist Information Centres (TICs)
- Malton TIC
- Pickering TIC
- Helmsley TIC
- Engagement with the private sector
The report was discussed in detail and it was
Resolved
That the report be received and that the recommendations for the tourism commissioning exercise be approved to enable procurement of the service for 2011/12, specifically:
(i) To commission the Welcome to Yorkshire (WTY) North Yorkshire ‘branch office’ based at Scarborough Borough District Council (SBC) tourism unit to work with the private sector to market the Ryedale area nationally and internationally
(ii) To commission ‘Visit Hull and East Yorkshire’ (VHEY) to market the Wolds area of Ryedale
(iii) To commission Tourism Association North Yorkshire (TANY) to arrange production, advertisement, distribution and fulfilment of the annual (2012) printed holiday accommodation and attractions guide covering the Ryedale area
(iv) To maintain a budgetary provision for product development
(v) To establish a working group with private sector partners to identify and implement such proposals as improve the efficiency and reduce the cost base of the TIC network
(vi) To co-locate Malton TIC with Malton Library from Christmas 2011
(vii) To maintain a partnership arrangement for the operation of the TIC facility in Helmsley. For 2011/12 this was to be in partnership with
Commissioning Board 5 Thursday 27 January 2011 English Heritage and to investigate the option of a co-location with
Helmsley Library for the future
(viii) To reconvene the Tourism Advisory Group as a forum for ongoing consultation with the private sector
(ix) To convene a further meeting with partners and providers to feedback he outcomes of the process and to further discuss with them the issue of quality assessments.
For all enquiries please contact Jos Holmes, Economy and Community Manager.
Contact Details:
01653 600666 ext 240 or email
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